MG Challenges Tesla with the Launch of IM Luxury Performance Brand in Australia

Chinese automaker MG has taken a bold step into the premium electric vehicle segment in Australia, unveiling its new luxury performance sub-brand, IM  short for Intelligence in Motion or Intelligent Mobility. Known for its affordability-focused electric models such as the MG ZS EV and MG4, the company is now directly targeting Tesla’s territory with the launch of two high-performance EVs  the IM5 electric sedan and the IM6 electric SUV.

MG Challenges Tesla with the Launch of IM Luxury Performance Brand in Australia

Summary Table

Feature
Details
Brand
IM (Intelligence in Motion / Intelligent Mobility)
Parent Company
MG Motor
Models
IM5 sedan, IM6 SUV
Pricing
$60,990 – $80,990
Battery Options
75 kWh, 100 kWh
Drivetrain
RWD and AWD
Max Power
572 kW (Performance AWD)
0-100 km/h
3.2 seconds (IM5 Performance)
Range
Up to 655 km (WLTP)
Warranty
7 years (with IM dealer servicing)
Official Site

Launch Event in Sydney

The IM brand made its Australian debut earlier this year at the Melbourne Motor Show in April. However, the formal launch took place this week at Sydney’s White Bay Cruise Ship Terminal in wet weather conditions. The event featured models, influencers, fireworks, and a special appearance from MG’s global CEO, Liu Tao. Despite the rain, the event maintained an energetic atmosphere, complete with a catering setup that saw long queues for dishes like pork belly and noodles.

Liu Tao expressed confidence in the new range, stating that the IM5 and IM6 strike a “carefully crafted balance of exceptional performance, premium finishes, and technology,” and that Australia’s roads are ideal for exploring their capabilities.

Models and Pricing

MG’s IM lineup consists of three trims for each model, with competitive pricing aimed squarely at Tesla buyers.

Variant
Battery
Drivetrain
Price (AUD)
WLTP Range (IM5)
WLTP Range (IM6)
Premium
75 kWh
RWD
$60,990
490 km
450 km
Platinum
100 kWh
RWD
$69,990
655 km
~600 km*
Performance
100 kWh
AWD
$80,990
575 km
~550 km*

*Approximate figures for IM6; official final numbers vary slightly by configuration.

Performance and Powertrain

The IM5 and IM6 offer a wide range of power outputs, from the 217 kW rear-mounted motor in entry-level versions to the 572 kW dual-motor AWD setup in the Performance variants. The flagship IM5 Performance can accelerate from 0 to 100 km/h in just 3.2 seconds, making it one of MG’s fastest production cars to date.

The 75 kWh battery variants provide up to 550 km (NEDC) or around 490 km (WLTP) of range for the IM5 sedan, slightly less for the IM6 SUV. The larger 100 kWh packs extend the range significantly, with the IM5 Platinum offering up to 655 km WLTP.

Technology and Features

The IM brand stands apart from MG’s existing range through an advanced suite of driving aids and intelligent technologies.

  • Four-Wheel Steering: Reduces turning radius to match smaller hatchbacks, improving maneuverability in urban areas.

  • One Touch Reverse: A unique system that retraces the last 100 metres driven to help drivers back out of complex situations.

  • Intelligent Parking Assistance: Multiple automated parking modes tailored for city environments.

  • Large 26.3-inch Main Display with a secondary 10.5-inch screen for key functions.

  • Premium Audio System: Up to 20 strategically placed speakers for immersive sound quality.

Both models are available with two interior themes and five exterior paint colours, giving buyers a level of customization to suit personal tastes.

Warranty and Sales

Every IM vehicle comes with a seven-year warranty, provided servicing is done within the official IM dealer network in Australia. The cars can be ordered either through participating MG dealerships or via an online configuration tool.

Frequently Asked Questions

Q1: What is the IM brand by MG?

A. IM stands for Intelligence in Motion or Intelligent Mobility, MG’s new luxury performance EV brand designed to compete in the premium market.

Q2: How do the IM5 and IM6 compare to Tesla?

A. Both models target similar pricing and performance brackets as the Tesla Model 3 and Model Y, offering competitive acceleration, range, and advanced tech features.

Q3: What is the top speed of the IM5 Performance?

A. MG has not yet confirmed the top speed, but the IM5 Performance achieves 0-100 km/h in just 3.2 seconds.

Q4: Are the IM cars available outside Australia?

A. The IM brand has been launched in other global markets, but the Australian release currently focuses on local availability through MG dealerships.

Q5: Can I order an IM5 or IM6 online?

A. Yes, both models can be configured and ordered online through MG’s official Australian website.

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